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3 Types of Online Marketing Strategies

Gone are the days of Yellow Page ads and cold-calling. Today, marketing is all done on the web.

Customers find you through Google, purchase products on your website, and connect with you via email. If you want any new leads, customers or sales at all, your business has to take advantage of these digital channels – and fast.

That means marketing via the web.

Not sure where to start? Here are three of the most important online marketing channels. Work these into your strategy, and start reaping the benefits today.


Social Media

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before. Source: Forbes.com

Google AdSense Advertising

Google AdSense has grown rapidly in the past few years. It allows sites of all sizes to earn money via relevant advertising. To be specific, Google AdSense is a simple marketing strategy that allows advertisers to earn through their ads whenever a user clicks on them on visiting a website. Every website has ads related to its content. So, this gives the advertiser a wide customer base. It is a fast and simple way to advertise products on the internet and attract target audience. Source: Business2Community.com

Networking Sites

A networking site in which you place links to group member sites on your page and they place your link on theirs is a free way to reach a wide range of potential customers. Join a site with businesses that complement yours without competing. Source: Chron.com

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